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Make your B2B marketing smarter with focused marketing intelligence.

In Agency Leaders, B2B Marketing, Client Club, Digital, Mentoring, News, Social Media by Admin User0 Comments

Intelligence is an overused word in the marketing industry. We talk about ‘customer intelligence’, about ‘business intelligence’, about ‘market intelligence’ and now we have ‘artificial intelligence’ to factor into our planning and thinking, too. Marketing intelligence, however, is different. Marketing intelligence elevates the way we think about market data and analytics to help us think smarter. Marketing intelligence gives us …

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Is B2B Marketing boring?

In Agency Leaders, B2B Marketing, Digital, Mentoring, News, Social Media by Admin User0 Comments

That was the question posed at the most recent gathering of the East Midlands Business Marketing Club (BMC). And, not surprisingly it divided opinion among an audience of passionate agency and client side B2B marketers. RIP ‘Corporate Video’ First up in the event’s cracking speaker line up was the ever-entertaining Neil Rostance, Partner and Head of Creative at Fat Free …

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Sitting on fences. Why is there so much “blah, blah, blah” out there in B2B land – and what can we do about it?

In Agency Leaders, B2B Marketing, Digital, News by Admin User0 Comments

The latest BMC XChange took place during March, at the Dead Doll’s House, Islington, London. A lively event attended by client and agency marketers alike, the role of positioning in B2B marketing was passionately presented and debated. Adam Greener of Span Consulting kicked things off by showing two short videos; Always “Like a Girl” and Nike’s, “Dream Crazy” and posed the …

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To do or not to do? That is the question (if you want a profitable agency)

In Agency Leaders, B2B Marketing, News by Admin User0 Comments

David van Schaick, CMO at The Marketing Practice, shares insights from the Business Marketing Club (BMC) event on what makes a profitable agency in 2019. What is it that you can be truly brilliant at? The message from the recent BMC event with Kingston Smith, top 20 accounting and business advisory firm for many of the top agencies, was clear. …

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The Rise of the Humans – Are we experiencing purpose overload?

In Agency Leaders, B2B Marketing, Client Club, Digital, Social Media by Admin User0 Comments

The latest East Midlands BMC talked truth, tribes, authenticity and humans in marketing At the first BMC of 2019, the East Midlands contingent gathered at Accelerate Places in Nottinghamfor an evening of good food, booze and lively discussion. The evening’s exchange was kicked off by OpenWrks head of marketing and event organiser David Coghlan, who opened with the question ‘are …

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Are vampire clients sucking the profitability out of your agency?

In Agency Leaders, B2B Marketing, News by Admin User0 Comments

Chris Merrington, author of “why do smart people make stupid mistakes? Speaks at the latest BMC agency meeting! But first of all – check out that incredible view from the London Ogilvy offices! The Business Marketing Club held their latest agency meeting to listen to the expertise of Chris Merrington, on the issue’s that agencies often face with regards to …

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Agreement made September 7th of 2017 between David Fenlon, Marketing and Commercial Consultant and The Business Marketing Club Agency Leaders.

In Agency Leaders, B2B Marketing by Admin User0 Comments

In consideration of the mutual agreement set forth in this contract, both agency leaders and workshop leader Dave Fenlon hereby agree to participate in today’s session. If that intro wasn’t clear enough – today’s meeting discussed the importance of agency to client contracts and from an agency point of view it was a fantastic opportunity to hear directly from the …