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A Letter from the Chair

In B2B Marketing, News by Admin User0 Comments

I attended an agency creds presentation last week where the audience of B2B marketers were solemnly told of this brilliant new idea called story-telling. I really thought this idea had had its day but what disappointed me as much as the recurrence of this tired concept in an agency presentation was that the audience of marketing professionals took story-telling as …

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Marketing is a young profession and it’s worth taking a moment to reflect on how it has changed.

In B2B Marketing by Admin User0 Comments

Marketing is a young profession and it’s worth taking a moment to reflect on how it has changed. It originated in the 1960s as a response to the “product management” drive, which focused on the quality of a product assuming that if the product was of a high enough standard it would be bought and to the “selling” drive, which focused …

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Marketing & Sales Alignment – when two worlds collide

In B2B Marketing, News by Admin User0 Comments

Over 20 of us gathered in Manchester last week for the BMC event on aligning Sales and Marketing and, I must admit, I wasn’t sure what to expect.  I was pretty sure it would be all “them vs us” with dramatic tales of arrogant Sales teams demanding last minute campaigns and brow-beaten Marketeers doubling up as personal assistants to their …

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What’s next for B2B?

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This June the usual suspects along with lots of new BMC faces got together in the very trendy Kensington Hotel – The Exhibitionist, to declare the future of B2B Marketing! Brian Macreadie – In house B2B Marketer prepared a speech and everything! No seriously! Brian was tasked with answering the question – So what’s the future of B2B Marketing? Referencing …

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The Marketing Merry-Go-Round: Sales Shortism V’s Marketing Longism

In B2B Marketing, Client Club by Admin User0 Comments

B2B Marketing is notorious for short job life cycles, flawed KPI’s, under investment and strategic marketing plans never being seen through. It’s no wonder that the average term of a Chief Marketing Officer is only 18 months in the UK*, with Senior Marketing Managers/Head of Marketing in SMEs experiencing the same roller coaster career. Equally frustrated are the business leaders …

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BRAND STRATEGY IS BUSINESS STRATEGY

In B2B Marketing, Uncategorised by Admin User0 Comments

BMC NORTH-WEST GETS UNDERWAY AT MEDIACITYUK The first meeting of the Business Marketing Club NW, held in the quayside Lowry Theatre at MediaCityUK, could hardly have found a more apt location. A one-time hub of the northern economy as the Manchester Docks and more recently chosen to house the major relocation of BBC departments from London, this area provides a …

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Marketing is a young profession and it’s worth reflecting on how it has changed.

In B2B Marketing, News by Admin User0 Comments

It originated in the 1960s as a response to the “product management” drive, which focused on the quality of a product assuming that if the product was of a high enough standard it would be bought and to the “selling” drive, which focused on shifting products without looking at consumer needs.   “Customer marketing” originally focused on a B2C audience …