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Make your B2B marketing smarter with focused marketing intelligence.

In Agency Leaders, B2B Marketing, Client Club, Digital, Mentoring, News, Social Media by Admin User0 Comments

Intelligence is an overused word in the marketing industry. We talk about ‘customer intelligence’, about ‘business intelligence’, about ‘market intelligence’ and now we have ‘artificial intelligence’ to factor into our planning and thinking, too. Marketing intelligence, however, is different. Marketing intelligence elevates the way we think about market data and analytics to help us think smarter. Marketing intelligence gives us …

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The Rise of the Humans – Are we experiencing purpose overload?

In Agency Leaders, B2B Marketing, Client Club, Digital, Social Media by Admin User0 Comments

The latest East Midlands BMC talked truth, tribes, authenticity and humans in marketing At the first BMC of 2019, the East Midlands contingent gathered at Accelerate Places in Nottinghamfor an evening of good food, booze and lively discussion. The evening’s exchange was kicked off by OpenWrks head of marketing and event organiser David Coghlan, who opened with the question ‘are …

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The Marketing Merry-Go-Round: Sales Shortism V’s Marketing Longism

In B2B Marketing, Client Club by Admin User0 Comments

B2B Marketing is notorious for short job life cycles, flawed KPI’s, under investment and strategic marketing plans never being seen through. It’s no wonder that the average term of a Chief Marketing Officer is only 18 months in the UK*, with Senior Marketing Managers/Head of Marketing in SMEs experiencing the same roller coaster career. Equally frustrated are the business leaders …

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Martech – What the f**k is going on?

In B2B Marketing, Client Club, Digital, News by Admin User1 Comment

The role of Marketing is really changing and we’re starting to see marketing, sales and product management merge much closer together. As customer experience varies the importance of this merge is increasingly apparent. The customer doesn’t want to engage via different routes, instead they require an experience that has been fused together and by blending marketing, sales and product management, …

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Award Winning Marketing Tips

In B2B Marketing, Client Club, News by Admin User0 Comments

The BMC kicked off the New Year with a group of Client Side Marketers sharing their secrets to 2017 success. 4 Speakers – 4 Awards Peter Richards, Vice President of Marketing and Communications at Lloyds Register. Award: B2B Marketing Award for Best Digital Customer Experience. Lloyds Register is an engineering consultancy that offers engineering advice and training on hazards to …

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Happy New Year!

In B2B Marketing, Client Club, Mentoring by Admin User0 Comments

Happy New Year!  In a surprise move, 2018 has started.  Which means another very groovy twelve months of B2B marketing is upon us. I thought that 2017 was an extraordinary year in our profession.  Spend on brand experience grew.  E-mail engagement and influencer marketing use increased.  YouTube became the world’s most valuable brand.  Next 15 snapped up Velocity Partners and …

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A 10 minute read, but worth it ;-)

In B2B Marketing, Client Club, Uncategorised by Admin User0 Comments

CONTENT MARKETING GOES TO PRISON SHOCKER!?! The liveliest debate we’ve ever held brought some perspectives that I expect many fellow B2B marketers will be interested in… For one night only, 20 diverse B2B marketers – including seasoned CMOs and the brightest of up & coming market talent – put marketing bullsh*t in the dock. The marketers present assumed the role …