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Make your B2B marketing smarter with focused marketing intelligence.

In Agency Leaders, B2B Marketing, Client Club, Digital, Mentoring, News, Social Media by Admin User0 Comments

Intelligence is an overused word in the marketing industry. We talk about ‘customer intelligence’, about ‘business intelligence’, about ‘market intelligence’ and now we have ‘artificial intelligence’ to factor into our planning and thinking, too. Marketing intelligence, however, is different. Marketing intelligence elevates the way we think about market data and analytics to help us think smarter. Marketing intelligence gives us …

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Is B2B Marketing boring?

In Agency Leaders, B2B Marketing, Digital, Mentoring, News, Social Media by Admin User0 Comments

That was the question posed at the most recent gathering of the East Midlands Business Marketing Club (BMC). And, not surprisingly it divided opinion among an audience of passionate agency and client side B2B marketers. RIP ‘Corporate Video’ First up in the event’s cracking speaker line up was the ever-entertaining Neil Rostance, Partner and Head of Creative at Fat Free …

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Sitting on fences. Why is there so much “blah, blah, blah” out there in B2B land – and what can we do about it?

In Agency Leaders, B2B Marketing, Digital, News by Admin User0 Comments

The latest BMC XChange took place during March, at the Dead Doll’s House, Islington, London. A lively event attended by client and agency marketers alike, the role of positioning in B2B marketing was passionately presented and debated. Adam Greener of Span Consulting kicked things off by showing two short videos; Always “Like a Girl” and Nike’s, “Dream Crazy” and posed the …

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The Rise of the Humans – Are we experiencing purpose overload?

In Agency Leaders, B2B Marketing, Client Club, Digital, Social Media by Admin User0 Comments

The latest East Midlands BMC talked truth, tribes, authenticity and humans in marketing At the first BMC of 2019, the East Midlands contingent gathered at Accelerate Places in Nottinghamfor an evening of good food, booze and lively discussion. The evening’s exchange was kicked off by OpenWrks head of marketing and event organiser David Coghlan, who opened with the question ‘are …

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Martech – What the f**k is going on?

In B2B Marketing, Client Club, Digital, News by Admin User1 Comment

The role of Marketing is really changing and we’re starting to see marketing, sales and product management merge much closer together. As customer experience varies the importance of this merge is increasingly apparent. The customer doesn’t want to engage via different routes, instead they require an experience that has been fused together and by blending marketing, sales and product management, …

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7 ways to find inspiration and beat blogger’s block

In B2B Marketing, Digital, News by Admin User0 Comments

Above my desk I have an original hand-painted Amish hex sign, a form of Pennsylvania Dutch folk art that decorates barns throughout the central and southeastern counties of the state. Although the origin and purpose of these signs is debated, the motifs used in various hex designs seem to have universal meanings. My particular hex sign was named ‘Inspiration’ by …

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The Future of B2B Marketing

In B2B Marketing, Digital by Admin User0 Comments

Last night the East Midlands BMC came together to host the latest of their Converge events – The Future of B2B Marketing. A few mini burgers later MD Jason Neale kicked off the evening with an introduction to the club (actually that’s a lie, he started with a song). He then reluctantly handed over the microphone to an equally reluctant …

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Why you must put emotion into your B2B video

In B2B Marketing, Digital by Admin User0 Comments

Who says corporate videos have to be boring? Certainly not Adobe, whose hilarious B2B videos show the perfect way to put across a message. Top consumer brands have long known that the best adverts pack an emotional punch. Classics such Nick Kamen in his pants in Levi’s Laundrette or monkeys in dressing gowns in PG Tips, Morning showed that it …