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Martech – What the f**k is going on?

In B2B Marketing, Client Club, Digital, News by Admin User1 Comment

The role of Marketing is really changing and we’re starting to see marketing, sales and product management merge much closer together. As customer experience varies the importance of this merge is increasingly apparent. The customer doesn’t want to engage via different routes, instead they require an experience that has been fused together and by blending marketing, sales and product management, …

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7 ways to find inspiration and beat blogger’s block

In B2B Marketing, Digital, News by Admin User0 Comments

Above my desk I have an original hand-painted Amish hex sign, a form of Pennsylvania Dutch folk art that decorates barns throughout the central and southeastern counties of the state. Although the origin and purpose of these signs is debated, the motifs used in various hex designs seem to have universal meanings. My particular hex sign was named ‘Inspiration’ by …

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The Future of B2B Marketing

In B2B Marketing, Digital by Admin User0 Comments

Last night the East Midlands BMC came together to host the latest of their Converge events – The Future of B2B Marketing. A few mini burgers later MD Jason Neale kicked off the evening with an introduction to the club (actually that’s a lie, he started with a song). He then reluctantly handed over the microphone to an equally reluctant …

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Why you must put emotion into your B2B video

In B2B Marketing, Digital by Admin User0 Comments

Who says corporate videos have to be boring? Certainly not Adobe, whose hilarious B2B videos show the perfect way to put across a message. Top consumer brands have long known that the best adverts pack an emotional punch. Classics such Nick Kamen in his pants in Levi’s Laundrette or monkeys in dressing gowns in PG Tips, Morning showed that it …