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Make your B2B marketing smarter with focused marketing intelligence.

In Agency Leaders, B2B Marketing, Client Club, Digital, Mentoring, News, Social Media by Admin User0 Comments

Intelligence is an overused word in the marketing industry. We talk about ‘customer intelligence’, about ‘business intelligence’, about ‘market intelligence’ and now we have ‘artificial intelligence’ to factor into our planning and thinking, too. Marketing intelligence, however, is different. Marketing intelligence elevates the way we think about market data and analytics to help us think smarter. Marketing intelligence gives us …

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Is B2B Marketing boring?

In Agency Leaders, B2B Marketing, Digital, Mentoring, News, Social Media by Admin User0 Comments

That was the question posed at the most recent gathering of the East Midlands Business Marketing Club (BMC). And, not surprisingly it divided opinion among an audience of passionate agency and client side B2B marketers. RIP ‘Corporate Video’ First up in the event’s cracking speaker line up was the ever-entertaining Neil Rostance, Partner and Head of Creative at Fat Free …

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Sitting on fences. Why is there so much “blah, blah, blah” out there in B2B land – and what can we do about it?

In Agency Leaders, B2B Marketing, Digital, News by Admin User0 Comments

The latest BMC XChange took place during March, at the Dead Doll’s House, Islington, London. A lively event attended by client and agency marketers alike, the role of positioning in B2B marketing was passionately presented and debated. Adam Greener of Span Consulting kicked things off by showing two short videos; Always “Like a Girl” and Nike’s, “Dream Crazy” and posed the …

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To do or not to do? That is the question (if you want a profitable agency)

In Agency Leaders, B2B Marketing, News by Admin User0 Comments

David van Schaick, CMO at The Marketing Practice, shares insights from the Business Marketing Club (BMC) event on what makes a profitable agency in 2019. What is it that you can be truly brilliant at? The message from the recent BMC event with Kingston Smith, top 20 accounting and business advisory firm for many of the top agencies, was clear. …

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A Letter from the Chair

In B2B Marketing, News by Admin User0 Comments

I attended an agency creds presentation last week where the audience of B2B marketers were solemnly told of this brilliant new idea called story-telling. I really thought this idea had had its day but what disappointed me as much as the recurrence of this tired concept in an agency presentation was that the audience of marketing professionals took story-telling as …

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Marketing & Sales Alignment – when two worlds collide

In B2B Marketing, News by Admin User0 Comments

Over 20 of us gathered in Manchester last week for the BMC event on aligning Sales and Marketing and, I must admit, I wasn’t sure what to expect.  I was pretty sure it would be all “them vs us” with dramatic tales of arrogant Sales teams demanding last minute campaigns and brow-beaten Marketeers doubling up as personal assistants to their …

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What’s next for B2B?

In B2B Marketing, News by Admin User0 Comments

This June the usual suspects along with lots of new BMC faces got together in the very trendy Kensington Hotel – The Exhibitionist, to declare the future of B2B Marketing! Brian Macreadie – In house B2B Marketer prepared a speech and everything! No seriously! Brian was tasked with answering the question – So what’s the future of B2B Marketing? Referencing …

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Marketing is a young profession and it’s worth reflecting on how it has changed.

In B2B Marketing, News by Admin User0 Comments

It originated in the 1960s as a response to the “product management” drive, which focused on the quality of a product assuming that if the product was of a high enough standard it would be bought and to the “selling” drive, which focused on shifting products without looking at consumer needs.   “Customer marketing” originally focused on a B2C audience …