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Is B2B Marketing boring?

In Agency Leaders, B2B Marketing, Digital, Mentoring, News, Social Media by Admin User0 Comments

That was the question posed at the most recent gathering of the East Midlands Business Marketing Club (BMC). And, not surprisingly it divided opinion among an audience of passionate agency and client side B2B marketers. RIP ‘Corporate Video’ First up in the event’s cracking speaker line up was the ever-entertaining Neil Rostance, Partner and Head of Creative at Fat Free …

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The Rise of the Humans – Are we experiencing purpose overload?

In Agency Leaders, B2B Marketing, Client Club, Digital, Social Media by Admin User0 Comments

The latest East Midlands BMC talked truth, tribes, authenticity and humans in marketing At the first BMC of 2019, the East Midlands contingent gathered at Accelerate Places in Nottinghamfor an evening of good food, booze and lively discussion. The evening’s exchange was kicked off by OpenWrks head of marketing and event organiser David Coghlan, who opened with the question ‘are …

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Social Media: Is it really the future of B2B Marketing?

In B2B Marketing, Client Club, Social Media by Admin User0 Comments

The East Midlands BMC met recently to debate whether social media is the future of marketing, discussing if we should start to embrace a broader range of platforms. The evening began with a presentation by Robin Bodicoat, (Marketing Director of Quotient). There was a strong focus on the need to encourage all staff members to engage in company marketing and …

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B2B Social Media Marketing: Crock of Gold or Crock of that Brown Smelly Stuff?

In B2B Marketing, Client Club, News, Social Media by Admin

Social media has created great opportunity for us B2B marketers, but behind closed doors it’s also causing some furrowed brows. Lots of B2B marketing teams are questioning whether they’re missing a trick (or missing the point) with their social media efforts. Are we using social channels as effectively as possible and what does effective even look like? Does it generate ample …