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BRAND STRATEGY IS BUSINESS STRATEGY

In B2B Marketing, Uncategorised by Admin User0 Comments

BMC NORTH-WEST GETS UNDERWAY AT MEDIACITYUK The first meeting of the Business Marketing Club NW, held in the quayside Lowry Theatre at MediaCityUK, could hardly have found a more apt location. A one-time hub of the northern economy as the Manchester Docks and more recently chosen to house the major relocation of BBC departments from London, this area provides a …

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A 10 minute read, but worth it ;-)

In B2B Marketing, Client Club, Uncategorised by Admin User0 Comments

CONTENT MARKETING GOES TO PRISON SHOCKER!?! The liveliest debate we’ve ever held brought some perspectives that I expect many fellow B2B marketers will be interested in… For one night only, 20 diverse B2B marketers – including seasoned CMOs and the brightest of up & coming market talent – put marketing bullsh*t in the dock. The marketers present assumed the role …

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10 TAKEAWAYS ON INTERNAL COMMS – B2B MARKETING’S FORGOTTEN COUSIN?

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(An 8 minute read, with some practical advice)… If you’re like me, the chances are you will have sat in a project debrief where poor communications were blamed for things not going quite as smoothly as planned. Someone wasn’t clear on the dates, or maybe the objectives weren’t obvious, perhaps. The left hand didn’t know what the right hand was …