Our mentoring programme

Mentoring is available to all Business Marketing Club members.

Talk to industry leaders and learn from their experience. It’s one of the most effective ways to fast-track your career.

We bring together marketers from leading clients, agencies and vendors, which is a unique opportunity for us to help each other.

To register to become a mentor or mentee, simply complete the form on this page.
Or email Katryna Turner: kturner@businessmarketingclub.org.uk

Meet our mentors:


Paul Baker

Paul Baker, The Marketing Practice

I’ve been in B2B Marketing for over 15 years (as Exec CD at The Marketing Practice for 3 of those) and in consumer agencies for around the same time – Saatchis, McCanns, Grey etc.
When it comes to mentoring, a few areas that I’d love to help people on:

  • Branding – specifically discovering brand truths and shifting brand perceptions to create a positive environment for selling.
  • Creative strategy and insights
  • The creation of simple overarching themes that unify multiple product comms and content streams

Alex Brayshaw

Alex Brayshaw

Alex is a B2B technology marketer first and foremost and he loves it. Which is lucky as he’s spent almost 20 years working with many Global tech clients!
He believes that bringing together clear strategy, strong creativity and effective use of the latest technology to enable brands to engage with customers in a relevant and engaging way is absolutely fundamental.
B2B marketing needs to get personal!

Paul Everett

Paul Everett, The Marketing Practice

I joined The Marketing Practice as a copywriter in 2003 and I’ve been with the agency through its growth from five to 100+ people. I’m now the board director responsible for international operations (having launched offices in Germany and the US over the last 2 years), working mostly with global technology and business services clients.

Matt Inston

Matt Inston, Gyro

Matt is the Client Services Director at gyro Manchester – part of the Dentsu Aegis Network. He has over 14 years experience, both client and agency side, working across a range of global B2B and B2C brands. From large integrated campaigns through to full brand strategy, Matt has extensive knowledge across the full marketing spectrum. It is this experience that helps Matt to truly understand the needs of his clients and help drive them forwards. He believes that an agency should be judged on the success of its clients.

Danny Turnball

Danny Turnbull, Stein IAS

Danny is MD of Stein IAS in EMEA and a member of the global leadership team at Stein IAS. With six offices spanning three continents and employing over 100 B2B marketing specialists, Stein IAS is a global digital and integrated marketing agency whose purpose is to help make B2B brands the most important in their respective markets.
Having spent over two decades in agencies both B2B and B2C, Danny has a deep bench of experience in a wide range of vertical sectors from finance to automotive, and a broad array of marketing disciplines. His particular expertise in branding and corporate identity. The son of a B2B marketing academic, Danny is firmly committed to the advancement of the discipline and sits on the Executive Council of the BMC. Having spent his early career in client services, Danny is an MBA and a certified director with strong commercial skills. As a Northerner he has a reputation for being straight talking and pragmatic.



Sophie Barnes, Social Media Marketing Manager

Sophie has represented a number of B2B companies as a multi-channel social media manager. With a proven track record in being responsible for a company’s social risk management strategy, social selling, content strategies and advising on the policy, and governance. Having built and led digital marketing training and best practices to improve the understanding and use of digital channels and tactics for key business stakeholders, Sophie was shortlisted for ‘Social Media Manager influencer of the year’. By infusing her passion onto others, Sophie is keen to help mentor future social media enthusiasts to help build a career in the ever-growing social media landscape.

Simon Jones

Simon Jones, Marketing Return

Simon has been successfully transforming b2b marketing for nearly 20 years and is a partner and founder of Marketing Return.

Simon’s first skirmish into digital was in the 1990’s when he created an eCommerce site from scratch in just 90 days which then generated $17m of orders in its first year. Since then Simon has created, managed and transformed numerous global and regional marketing and sales functions including demand generation, channel partner, multi-channel and content marketing.

After successfully transforming Motorola Solutions entire Web, Content and Marketing Automation capability in just over 6 months with annual savings of $3m he is now helping organisations in the UK create marketing capabilities that make a tangible difference to their organization’s profitability.

Brian Macreadie, BLP Law

A multi-award winning B2B marketer, I really love my job. I’m the Head of Brand and Campaign Marketing at international law firm BLP and, among other client-side B2B roles, I was also previously Marketing Director for Media and Sport at Getty Images. Some career highlights have included running a global campaign endorsed by the International Olympic Committee, launching a service innovation commended by the FT, and having my team named Outstanding Marketing Team of the Year 2015 at Marketing Magazine’s New Thinking Awards. I’m a co-host at the BMC’s monthly networking events for client-side B2B marketers and am also writing a fictional novel about some very naughty people.

Jon Moger

Jon Moger, Aruba

Jon runs EMEA marketing for Aruba, a Hewlett Packard Enterprise company, and in his role deals with significant organisational complexity working across numerous sales and marketing groups. He’s been a career marketer having studied the discipline at University and worked in numerous client and agency roles over the past 20 plus years. He is ideally placed to support mentees looking to develop their knowledge of marketing strategy across both end user and channel marketing, he also has an extensive background in demand generation with a bias towards digital platforms

Vicki Scheele, Pay4Later

I have over 18 years B2B Marketing experience and have been in the exciting world of fintech for the last 7 of those. I’m a marketing generalist and have had responsibility for a range of lead generation, comms, campaign, brand, digital, PR and internal comms activities in the UK and internationally. For most of my career I’ve been building and strengthening marketing functions to help businesses achieve real growth across the technology sector.

Dave Stevens

Dave Stevens, British Land

A global marketing and business development leader with a sustained track record across professional services, property, it, and business services:-
Delivering commercial results, innovation, and major change.
Transforming teams for high performance driving a digital experience across web, social media, search, e-mail.
Creating, gaining buy-in for, and implementing brands and propositions.

Katryna Turner, SE5 Marketing

I’m a seasoned marketing leader from professional services (Freshfields and EY).
As a mentor, I enjoy helping other marketers to put together thoughtful marketing plans and get the right expertise in place to deliver. I also help marketers think about how to get things done in partnership firms, which can be particularly tricky for marketers who have moved from PLCs or agencies.
I love great copy, and can help if you want a discreet second opinion about what you’re writing.