Get Ready for the BMC October 2026 Event!

If you're a business-to-business (B2B) Marketer, join us in person for our October Business Marketing Club (BMC) Meet Up.

Meet the Impact Makers: 6 bold moves driving success in B2B marketing

B2B marketing budgets have fallen to their lowest share of company spend since 2021. Marketers are under pressure to prove commercial value, yet most say they're excluded from strategy and don't feel valued by their own leadership teams.

But a small group are bucking the trend. Grounded's Impact Makers study set out to understand why, running 20 in-depth interviews with senior B2B marketing leaders alongside a wider quantitative survey. What emerged were six shared "bold moves": habits and instincts that separate marketers who are thriving from those who are struggling.

Helen Kensett and Rob Mitchell will present the report’s findings for the first time, followed by a fireside chat between Sarah Donnelly and two of the ‘Impact Maker’ CMOs whose stories shaped Grounded’s research. Together they'll unpack what "bold" looks like day to day, and how it translates into greater C-suite trust, stronger relationships with sales, and revenue.

We'll be laying on free drinks and some canapes.

If you're an existing member, register for your free ticket. If you've been to one of our events already this year, or if you're a lapsed member, get in touch to sign up for the remainder of 2026! Or pay a one-off event cost of £40.

And if you're curious but haven't been before, we have a discounted rate of £25 for first-timers.