Our Thinking...

For years, social media in B2B Marketing has been underutilised. Many people still struggle to understand its place in B2B, which totally...

I’ve always seen the external agencies I work with as an extension of my team. Building a rapport with them is so important to ensure...

From first-party to third-party data sources, how do you know if you’re making the right decisions when it comes to implementing a...

Written by, Uri Baruchin.

There’s a point in every marketing job which I call the Point of “PMI”. Usually you can only spot when that point occurs with hindsight...

Along with many others, I moved some of my scheduled marketing content for the week so as to show respect for the #BlackTuesday...

Over the last 4 months the world has carried out the biggest work from home experience of all time. Unplanned, the rapid change from...

Okay. Let’s get all the obvious stuff out of the way first. Yeah, these are “unprecedented times”, aren’t they? Yes, we’re all thinking...

In recent BMC COVID19 webinars, we’ve heard about the need to focus on helping customers through the crisis. Helping is in, selling is...

By Fran Brosan, Founder and Chairman at Omobono Another good session from the Business Marketing Club, their 7th webinar on B2B marketing...

The challenges that are emerging for B2B – and how marketers are tackling them so far. Lizzy Knights-Ward. April 16, 2020 No marketer has...

What should marketing directors and their teams do in a recession? It’s a question very much secondary to the life and death issues...

Ben Dansie, CEO, joined the BMC’s inaugural webinar to discuss Covid-19 and how we can support our industry through the challenges we...

The CoronaVirbus has meant that we had to take a different approach to hosting events during March and April and we didn't want to stay...

What can B2B marketers learn about PR and content to help their business journey in 2020? Here are seven stand-out lessons for my B2B...

The latest event from the BMC in the East Midlands attracted a record-breaking audience to discuss B2B success through social media. With...

It’s human nature to want the latest information, do things better than competitors and not miss out on cutting-edge developments. So,...

Intelligence is an overused word in the marketing industry. We talk about ‘customer intelligence’, about ‘business intelligence’, about...

That was the question posed at the most recent gathering of the East Midlands Business Marketing Club (BMC). And, not surprisingly it...

The latest BMC XChange took place during March, at the Dead Doll’s House, Islington, London. A lively event attended by client and agency...