The importance of trust in business, marketing and driving revenue & growth

Trust is the lifeblood of any business. But why is it important, how do you build it at pace internally and externally, and how does trust work as a growth driver?   In our February 2026 Business Marketing Club (BMC) Meet Up, Juliet Shaw and Leor Franks shared their thoughts on why trust is important and what the consequences are of losing it.   You can hear some of those insights in the following three short videos:  

1. The importance of trust - Part 1
2. The importance of trust - Part 2
3. The importance of trust - Part 3