Mentoring

Get Involved

We bring together marketers from leading clients, agencies and vendors, which is a unique opportunity for us to help each other. If you're a member of the BMC, you can apply to be a mentor or mentee.

The mentoring scheme is exclusive to our members only, you must first become a member of the club before joining the mentoring program.

"Just to say, the BMC has excelled in aligning our people with appropriate mentors. Thank you!"

Mark Larwood | Head of Strategic Marketing & ABM at O2 (Telefonica UK)

Meet the Mentors

If you are already a BMC member, simply complete the form at the bottom of this page. 

Choose your preferred mentor below. We have options for both agency and client side marketers.

Dave Stevens

Clientside Mentor

JOB TITLE: Chair, CMO, and Marketing Director

 

ORGANISATION: The Business Marketing Club and British Land

YEARS IN B2B MARKETING: 25+

LOCATION: London

SECTOR EXPERIENCE: Professional Services, Business Services, Technology

WHAT CAN I OFFER AS A MENTOR: I've brought change to the B2B marketing roles I've had: creating brands, telling different stories, building up digital and growing teams. I can be a great sounding board for B2B marketers who want to do the same!

Danny Turnbull

Agency Mentor

JOB TITLE: MD, EMEA

 

ORGANISATION: Stein IAS

YEARS IN B2B MARKETING: 25+

LOCATION: Manchester/London

SECTOR EXPERIENCE: Agency leadership and management, plus experience to a broad range of sectors

WHAT CAN I OFFER AS A MENTOR: Having spent over two decades in agencies both B2B and B2C, Danny has a deep bench of experience in a wide range of vertical sectors from finance to automotive, and a broad array of marketing disciplines. His particular expertise in branding and corporate identity. Danny is an MBA and a certified director with strong commercial skills. As a Northerner he has a reputation for being straight talking and pragmatic.

Adam Greener

Clientside Mentor

JOB TITLE: MD / B2B Marketing Strategist

 

ORGANISATION: Span Consulting

YEARS IN B2B MARKETING: 15+

LOCATION: Oxford

SECTOR EXPERIENCE: B2B Technology, B2B Professional Services

WHAT CAN I OFFER AS A MENTOR: Initially a B2C marketer specialising in delivering brand experience programmes for Audi, Seat, Dell and GSK, I moved into B2B tech marketing some 15 years ago. Leveraging a deep knowledge of customer-focused marketing strategy and tactics, I have since advised a wide range of B2B tech companies from start-ups to global giants on their GTM strategy and engagement initiatives, including scores of ABM programmes. I believe that business acumen, insight, strategic planning, quality content and precise execution are the bedrock of good B2B marketing and look forward to sharing my knowledge in applying all of these aspects with my future mentees. 

Jeremy Knott

Clientside Mentor

JOB TITLE: Retired MD

 

YEARS IN B2B MARKETING: 30+

LOCATION: London

SECTOR EXPERIENCE: Professional Services

WHAT CAN I OFFER AS A MENTOR: I can help senior managers prepare for their next career move. Assuming they have strong marketing skills, I can help mentees hone their influencing and persuasive skills, so they can get things done at the most senior levels in their firm.

Sophie Barnes

Clientside Mentor

JOB TITLE: EMEA & APJ Social Media Manager

 

ORGANISATION: Workday

YEARS IN B2B MARKETING: 6+ years

LOCATION: London

SECTOR EXPERIENCE: Tech and Insurance

WHAT CAN I OFFER AS A MENTOR:  I am passionate about all things social! I have a willingness to share skills, knowledge from experience about how you can prove the ROI of social and how it can align to the core business objectives. As a young female in the tech space I am also eager to help build your confidence and guide through taking the next steps in your career. I am more than happy for you to just simply bounce ideas around, a different perspective is always nice. 

Nick Ashmore

Clientside Mentor

JOB TITLE: VP Marketing

 

ORGANISATION: Workday

YEARS IN B2B MARKETING: 11+ years

LOCATION: I Work in Manchester and live in Huddersfield, so mentees based in the North West or Yorkshire

SECTOR EXPERIENCE: Skas, MarTech and Payments

WHAT CAN I OFFER AS A MENTOR: 

- Aligning sales and marketing departments

- Go-to-market planning

- Brand strategy 

- Campaign strategy, planning and execution

-Career advice including interview preparation 

 - Managing stakeholders, managing conflict, managing teams & building a high performance culture 

- Sales & marketing technology stack

Linsay Duncan

Agency Mentor

JOB TITLE: Founder, marketing professional and mentor

 

ORGANISATION: Your Allies

YEARS IN B2B MARKETING: 20+ years

LOCATION: London

SECTOR EXPERIENCE: B2B, software/SaaS, technology, AI and data-driven businesses, professional services, market research, martech, legaltech, fintech, regtech, experience design, telematics

WHAT CAN I OFFER AS A MENTOR:  As founder of award-winning B2B marketing consultancy Your Allies (formerly Marke2ing), Linsay enjoys mentoring marketers of all levels and experience. How to build a marketing strategy, plan and budget and marketing and sales alignment are often areas of focus with her mentees. Her 20+ years of experience means she understands how build high-performing marketing functions from scratch. She helps mentees understand marketing processes, systems, and reporting, tackle stakeholder management and improve the visibility and reputation of marketing. Linsay also advises on marketing resource – how to decide what marketing resource a business needs, how to find it and then onboard that marketing talent.

Sophie Barnes

Client Side Mentor

Nick Ashmore

Client Side Mentor

Holly Gage

Clientside Mentor

JOB TITLE: Marketing Director / Marketing Automation Consultant

 

ORGANISATION: Head of Marketing at Carbon Credentials, Marketing Services Director at Bluewolf (an IBM company), current: Independent Marketing Consultant 

YEARS IN B2B MARKETING: 20+ years

LOCATION: London & Oxford so London, Bucks, Oxon

SECTOR EXPERIENCE: Business services, martech consulting

WHAT CAN I OFFER AS A MENTOR: 

I have led B2B marketing in mid-sized, global organisations for over 20 years, primarily in business services. I am happy to provide guidance and support to any B2B marketer who wants to develop or just wants a regular sounding board. I am particularly passionate about using martech to support (but not lead) B2B marketing.  

I can also provide advice to any marketers considering branching out on their own based on my experience.

Linsay Duncan

Agency Mentor

Holly Gage

Client Side Mentor

Gareth Cage

Clientside Mentor

JOB TITLE: CMO

 

ORGANISATION: Redstor

YEARS IN B2B MARKETING: 20+

LOCATION: Reading

SECTOR EXPERIENCE: Technology, Technology, Technology

WHAT CAN I OFFER AS A MENTOR: I can provide advise around the following areas: Marketing strategy and planning, brand development, personal branding, building a team and team structure, agency vs in-house resourcing, GTM and value propositions, measuring ROI, marketing technology stack and sales and marketing alignment. Over the past 20 years I have worked across all areas of technology in a B2B marketing capacity, from private equity backed software businesses like Redstor, to global IT powerhouses like DXC Technology and CSC.

Aly Richards

Clientside Mentor

JOB TITLE: CEO

 

ORGANISATION: Odyssiant and CXGenius

YEARS IN B2B MARKETING: 25+

LOCATION: Farnham (Surrey)/London and Online

SECTOR EXPERIENCE: Management consulting, B2B Software sales, Insurance, Banking, Telecommunications, Marketing Technologies, AI

WHAT CAN I OFFER AS A MENTOR: I designed, conceived and led a programme to deliver the worlds’ first AI driven marketing within a contact centre. It delivered £45m increase in EBITDA through retention strategies at O2 in the first year and delivered £75m increase in EBITDA through cross/up-sell strategies. As EMEA marketing director for a major software company I created the Customer Experience (CX) branding and messaging generating approximately 600 sales leads per month through designing and writing of a CX Maturity model. And now I run Odyssiant which is a customer journey mapping platform that helps companies generate and convert more leads with content.  I teach classes at Warwick Business School - MBA Executive group on digital marketing and I also regularly speak for Cranfield Business School and Henley Business school on a whole range of topics.

Lisa Freeman

Clientside Mentor

JOB TITLE: Head of Content 

 

ORGANISATION: Maternity leave now, but previously worked at Grant Thornton and PA Consulting

YEARS IN B2B MARKETING: 12+

LOCATION: Vancouver, Canada/Virtually

SECTOR EXPERIENCE: Business services (business transformation, accounting, with deep sector knowledge in energy, utilities and clean tech

WHAT CAN I OFFER AS A MENTOR:  Extensive experience in professional services, the world of content and general marketing roles.  Help with relocating as a marketer.

Nick Eades

Clientside Mentor

JOB TITLE: Chief Commercial Officer

 

ORGANISATION: HTEC Ltd

YEARS IN B2B MARKETING: Almost 30

LOCATION: UK. South

SECTOR EXPERIENCE: Tech, Services, Telecoms, Payments, Retail, Logistics

WHAT CAN I OFFER AS A MENTOR:  What I can offer as a mentor:  I’ve been lucky enough to work inside some great companies – large and small, growing or failing, turnaround or acceleration – with a range of investors (PE, PLC and NASDAQ), building  propositions, go-to-market plans, etc. which align to P&Ls, Pipelines and Roadmaps. I have been mentored by some superb coaches, and I’m happy to share anything I can to help drive the B2B Marketing world forwards, as partners with other C-level leaders.

Mark Larwood

Clientside Mentor

JOB TITLE: Head of ABM, Advocacy & Strategic Account Marketing

 

ORGANISATION: O2 Business (Telefonica UK)

YEARS IN B2B MARKETING: 20+ years’ UK and international experience in B2B Tech marketing, including with blue chips Philips, Atos & O2, and start-up/scale-ups mBlox & Ixaris.

LOCATION: Colchester-based but frequently in London & Slough (in normal times) – so pretty flexible London and home counties (and virtual mentoring).

SECTOR EXPERIENCE: B2B technology (ICT, IT services, telecoms) plus a 3 year stretch in fintech & payments industry. Marketing into private and public sector.

WHAT CAN I OFFER AS A MENTOR:  I have broad experience in client-side B2B technology with senior roles forming, leading and growing teams. I have been a mentor with the CIM and FFwd (a startup incubator) for a number of years. I’ve been commercially focused in all my roles, valuing strong relationships within the business with senior leaders, with other departments particularly product and sales. I can be a sounding board for your ideas, a coach for your career development or a release valve for your challenges.

Robin Bodicoat

Clientside Mentor

JOB TITLE: Director of Marketing

 

ORGANISATION: Quotient Sciences

YEARS IN B2B MARKETING: 18 years

LOCATION: East Midlands

SECTOR EXPERIENCE: Healthcare, Pharma & Life Sciences,  IT, Engineering

WHAT CAN I OFFER AS A MENTOR:  Having worked in almost every B2B marketing position during my career, I understand the challenges and frustrations that can impact your daily role and growth aspirations. I’m happy to talk about career development, as well as improving marketing planning, strategy, and lead generation processes, which are all key areas of my expertise. I’m also happy to just provide a friendly ear and a soundboard for any plans and ideas you are considering.

Zoe Hominick

Clientside Mentor

JOB TITLE: Head of Business Marketing UK

 

ORGANISATION: Telefónica UK Limited

YEARS IN B2B MARKETING: 20+ years

LOCATION: South East and London, or virtual.

SECTOR EXPERIENCE: B2B technology (ICT, IT services, telecoms) plus a 3 year stretch in fintech & payments industry. Marketing into private and public sector.

WHAT CAN I OFFER AS A MENTOR:  

My sector experience cover tech and telecoms. 

In terms of what I can offer as a mentor it would be broadly to support marketers who are keen to progress and develop their career.  Managing stakeholders, developing the right skills as a future leader, I’m passionate about being customer centric, commercially astute and really demonstrating the value of marketing.   

Alysha Spencer

Clientside Mentor

JOB TITLE: Head of Enterprise Acquisition

and Upsell Marketing

 

ORGANISATION: Telefónica UK Limited

YEARS IN B2B MARKETING: 10+ years

LOCATION: Reading, London, or virtual.

SECTOR EXPERIENCE: Coming from an agency background where I’ve covered both B2C and B2B marketing for lots of different types of clients from Shell to Barclaycard to Samsung to CBRE, working across a wide ranges of channels and disciplines. Sector wise I’ve covered telcos, FS, pure tech, property, furniture, lighting, energy – a real mix.

WHAT CAN I OFFER AS A MENTOR:  

I’ve been with O2 for 18 months now and feel I could provide some valuable insights for marketers looking to move from agency to client side. 

Utkarsh Srivastav

Clientside Mentor

JOB TITLE: Marketing & Communications Lead – Europe

 

ORGANISATION: L&T Technology Services

YEARS IN B2B MARKETING: 13+ years

LOCATION: South East and London, or virtual.

SECTOR EXPERIENCE: Over 13 year of experience in B2B Technology Services Marketing.

WHAT CAN I OFFER AS A MENTOR:  

I’m adept at storytelling and crafting new value propositions for both CIO and CTO audience. Passionate about humanizing technology services marketing. 

 

I have lived and worked in three different countries – India, Sweden and UK. Open to mentoring how to adapt to cultural differences.

Jo Wassell

Clientside/Agency  Mentor

JOB TITLE: MD/B2B Marketing consultant/Executive Coach

 

ORGANISATION: INVOKE

YEARS IN B2B MARKETING: 15+ years

LOCATION: Milton Keynes, London or virtual

SECTOR EXPERIENCE: B2B technology, B2B professional services both agency and in house

WHAT CAN I OFFER AS A MENTOR:  

I have been in b2b marketing for more years than I care to remember!  I have experience of working in both b2b agency and in house environments.  I have also run my own marketing consultancy as well as a headhunting service for b2b marketers and I am a certified career and executive coach.  I have a huge passion of helping people unlock their true potential.  I can offer marketers advice and support around how to navigate their careers, build out their personal brands, build up teams or help them on their leadership journey in a b2b environment. 

You must be a Member of the BMC before submitting this form.
Interested in being Mentor or Mentee?
I am already a member of the BMC
Agency or Client-Side
The Business Marketing Club

A not-for profit Community for Business Marketing Professionals.  Run by B2B Marketers for B2B Marketers. 

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