The BMC Clubcast

A podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business.

 

Insight and inspiration from B2B marketers on a key current topic, advice from experienced CMOs on how to climb the career ladder, and top networking tips.

 

Theory and practical provided by the Business Marketing Club - a network for B2B marketers run by B2B marketers for passion, not profit. 

If you have something you'd like to discuss and would like to volunteer to speak on one of our podcasts, then please contact

Dave Stevens.

Bike Against a Yellow Wall

EPISODE 65

Going Native

If you’re managing B2B marketing across countries, the temptation is to centralise and cut costs. But that risks reducing the connection with your customers who may operate with different languages, cultures, and traditions. 

Bike Against a Yellow Wall

EPISODE 64

A Business view of Sustainability

Not before time the world is waking up to the climate crisis and now everyone is looking to do their part to make a change. If you’re in a B2B Marketing role though, what is the optimal change that you can personally make to do your part? 

Bike Against a Yellow Wall

EPISODE 66

A Leader’s Lament for

Business Branding

Business Branding itself has a bad brand. It is said to lack independent inspiration. There’s no need for emotion because the focus is on getting to the RFP or tender. Instead it’s a tick-box exercise that encourages businesses not to differentiate. But is that fair? 

Bike Against a Yellow Wall

EPISODE 67

Show and Tell Webinar Playback

A new series about how business marketers are dealing with change.  In this episode, B2B marketer Dave Stevens hears from Inspired Human's Perrine Farque, OpenJaw Technologies" Coline Lewis, Opportunitas's Robert Norum, and LeadFamly's Richard Robinson.

The Business Marketing Club

A not-for profit Community for Business Marketing Professionals.  Run by B2B Marketers for B2B Marketers. 

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