The BMC Clubcast

A podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business.

 

Insight and inspiration from B2B marketers on a key current topic, advice from experienced CMOs on how to climb the career ladder, and top networking tips.

 

Theory and practical provided by the Business Marketing Club - a network for B2B marketers run by B2B marketers for passion, not profit. 

If you have something you'd like to discuss and would like to volunteer to speak on one of our podcasts, then please contact

Dave Stevens.

Bike Against a Yellow Wall

EPISODE 74

Only Connect

Business marketing is not an island. And it can be difficult to be effective if marketers don’t align their plans with comms, BD, and sales specialists.  

Bike Against a Yellow Wall

EPISODE 73

Show and Tell on Digital Transformation, Indirect Channels, Video Marketing, and ABM

How business marketers deal with change.  B2B marketer Dave Stevens talks to Fladgate’s Ash Coleman-Smith, Planisware’s Samantha Moses, Purechannel’s Glenn Robertson, Impress Video’s Gurmit Samra, and Pegasystems’ Mathew Kent.

Bike Against a Yellow Wall

EPISODE 72

Marketing Distractions

Business Marketers are sometimes accused of focusing on communication tactics rather than business strategy – an accusation that is used to justify why marketers rarely have a seat at the Board Room table. Co-Founder of Stack for Business Alexandra Kent tells Business Marketing Club Chair Dave Stevens where we should be focusing.  

Bike Against a Yellow Wall

EPISODE 71

Feeding the Content Monster

Good content is said to be the key to effective business marketing. But in a world in which we use more and more channels that are hungry for content, how do we maintain the quality of what we produce?  
 

The Business Marketing Club

A not-for profit Community for Business Marketing Professionals.  Run by B2B Marketers for B2B Marketers. 

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