The Business Marketing Club

The Business Marketing Club is a network for B2B marketers who are passionate about the industry. If you're looking to meet like minded people, learn and educate, then you've come to the right place.

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© 2019 The BMC.

The Business Marketing Club 

A network for B2B Marketers. Run by B2B Marketers.  Run for passion, not profit.

If you are working in business-to-business marketing, thinking of working in business-to-business marketing, or just interested in business-to-business marketing, we are for you.  It doesn't matter whether you're just starting out or you've been in the profession for decades, whether you're a CMO or a marketing executive, whether you're client-side or agency-side, whether you're based in London or Long Eaton, we've got something to support you.

21

Thur
Nov
Nottingham - B2B Meetup / An Event for Agencies and Client Side Marketers

Hear from Keynote speaker Dr Dave Chaffey about B2B Megatrends for 2020. Tickets for this event are limited, so please book in advance.

SOLD OUT!

10

Tue
Dec
London - B2B Meetup / An Event for Agencies and Client Side Marketers. 
B2B marketers are frequently told that "ABM" is the corner-stone of B2B marketing.  And ABM is sold as something special and distinctive with clear approach and processes that work.  But is that really true? Is it in fact a distraction from good B2B marketing that stops us from doing a good, rounded job for our business?
 

14

Tue
Jan
London - B2B Meetup / An Event for Agencies and Client Side Marketers. 

What to look for in good Thought Leadership

We look at some research into what C-suite execs look for in thought leadership; when they read it and why and explore its implications for B2B marketing.  And we'll share some good practical examples of TL in action. We'll also share the latest marketing opportunities and interview a top marketer to find out about their journey. 

 

11

Tue
Feb
London - B2B Meetup / An Event for Agencies and Client Side Marketers. 

Customer Obsession in B2B Marketing.

It's no longer enough for marketers to champion customer experience.  To be effective, we now need to be obsessed.  But in the B2B world where things are more rational than emotional, how can you get customer obsessed?  And what are the benefits?  We'll also share the latest marketing opportunities and interview a top marketer to find out about their journey. 

 

10

Tue
March
London - B2B Meetup / An Event for Agencies and Client Side Marketers. 

Techniques for being proactive in Demand Generation. Lead generation is so last year. The name of the game today is proactive demand generation. So how to get started? And how can technology help?  We'll also share the latest marketing opportunities and interview a top marketer to find out about their journey.

 

Why Join?

You can also develop and try out your new marketing skills as a member.  Want to try out running an event, filming a marketing video, running a campaign? Or how about leading a debate in a marketing topic of your choice? We are always looking for marketers to volunteer to make the BMC happen behind the scenes. This is a perfectly safe environment to try things out as there’s a team of marketers around you to help and often the best way to develop as a marketer is to practice marketing! 
 
Let us know if you’re interested in taking a more active role in the BMC by sending an email to Dave Stevens.  Mention which skills you’d like to use to help out and how much time you have to offer and we will find a fit that works!