The Business Marketing Club

The Business Marketing Club is a network for B2B marketers who are passionate about the industry. If you're looking to meet like minded people, learn and educate, then you've come to the right place.

Like more info?

Get Monthly Updates
  • White LinkedIn Icon
  • White Twitter Icon
  • White YouTube Icon
  • White Instagram Icon
  • White Facebook Icon

© 2019 The BMC.

The Business Marketing Club 

A network for B2B Marketers. Run by B2B Marketers.  Run for passion, not profit.

If you are working in business-to-business marketing, thinking of working in business-to-business marketing, or just interested in business-to-business marketing, we are for you.  It doesn't matter whether you're just starting out or you've been in the profession for decades, whether you're a CMO or a marketing executive, whether you're client-side or agency-side, whether you're based in London or Long Eaton, we've got something to support you.

11

Tue
Feb
London - B2B Meetup / An Event for Agencies and Client Side Marketers. 

Customer Obsession in B2B Marketing.

It's no longer enough for marketers to champion customer experience.  To be effective, we now need to be obsessed.  But in the B2B world where things are more rational than emotional, how can you get customer obsessed?  And what are the benefits?  We'll also share the latest marketing opportunities and interview a top marketer to find out about their journey. 

 

13

Thur
Feb
Nottingham - B2B Meetup / An Event for Agencies and Client Side Marketers. 

B2B social media; Turning LOLs into lots of leads (and sales).

When you think of the companies delivering the best social media campaigns, you immediately think of B2C brands. However, social media marketing is a key tool for B2B marketers to reach, engage, and convert prospects into high value and long term customers.

 

10

Tue
March
London - B2B Meetup / An Event for Agencies and Client Side Marketers. 

Techniques for being proactive in Demand Generation. Lead generation is so last year. The name of the game today is proactive demand generation. So how to get started? And how can technology help?  We'll also share the latest marketing opportunities and interview a top marketer to find out about their journey.

 

21

Tue
April
London - B2B Meetup / An Event for Agencies and Client Side Marketers. 

Personalisation in B2B Marketing. Dear Anonymous Prospective Event-Goer, personalisation is a key focus for B2B marketing in the new decade.  We're told that just personalisation by name is not enough to be truly effective, that we should look to hyper-personalisation in our marketing, and that personalisation should extend through the sales funnel and into the customer lifecycle.  But watch out!  Because we're also told that the latest research suggests that micro-targeting to existing customers is neither necessary nor wise.  Come along to the next London meet up to learn more.

 

19

Tue
May
London - B2B Meetup / An Event for Agencies and Client Side Marketers. 

B2B Marketers Save the World! The planet is dying and we've all got to step up. But how can B2B marketers turn the Terrible 20s into the Transformative Twenties? Let's set a roadmap - together. We'll also share the latest marketing opportunities and interview a top marketer for their career lessons.

 

Why Join?

You can also develop and try out your new marketing skills as a member.  Want to try out running an event, filming a marketing video, running a campaign? Or how about leading a debate in a marketing topic of your choice? We are always looking for marketers to volunteer to make the BMC happen behind the scenes. This is a perfectly safe environment to try things out as there’s a team of marketers around you to help and often the best way to develop as a marketer is to practice marketing! 
 
Let us know if you’re interested in taking a more active role in the BMC by sending an email to Dave Stevens.  Mention which skills you’d like to use to help out and how much time you have to offer and we will find a fit that works!