Our Thinking...

I’ve always seen the external agencies I work with as an extension of my team. Building a rapport with them is so important to ensure...

By Fran Brosan, Founder and Chairman at Omobono Another good session from the Business Marketing Club, their 7th webinar on B2B marketing...

What should marketing directors and their teams do in a recession? It’s a question very much secondary to the life and death issues...

Intelligence is an overused word in the marketing industry. We talk about ‘customer intelligence’, about ‘business intelligence’, about...