B M CMay 243 minThe Real Reason Why Lockdown Marketing is Harder.Okay. Let’s get all the obvious stuff out of the way first. Yeah, these are “unprecedented times”, aren’t they? Yes, we’re all thinking a...
B M CMay 63 minFour must-do learnings from the BMC’s 7th webinar on B2B Marketing during lockdown.By Fran Brosan, Founder and Chairman at Omobono Another good session from the Business Marketing Club, their 7th webinar on B2B marketing...
B M CMar 264 minMaintaining marketing activity during a recession (yes, the one we’re in now).What should marketing directors and their teams do in a recession? It’s a question very much secondary to the life and death issues cause...
B M CJul 18, 20198 minMake your B2B marketing smarter with focused marketing intelligence.Intelligence is an overused word in the marketing industry. We talk about ‘customer intelligence’, about ‘business intelligence’, about ‘...
